3) Who would/what kind of media institution might distribute your magazine and why?

The institution I would consider most to distribute my magazine would be IPC, because I feel this would be the most suitable institution who will be interested in my genre of magazine. In the early 1990s IPC launched ‘Loaded’ which launched a new wave of 'lad mags', and became very popular amongst the male sector. Due to my magazine being targeted towards older males of the classic rock genre, IPC would be the perfect source for locating my buyers and would be of interest to them.
Other reasons for choosing IPC is because other publishing houses such as Bauer would be unsuitable for my genre of magazine, as they target a much broader and younger audience which is irrelevant for me. This would also create competition against other magazines such as Kerrang, Q, and Classic Rock which are published by big market institutions such as Bauer and Future publishing. However, magazines such as ‘Classic Rock’ target the same audience as my magazine, so there would be high competition between these two. To broaden my range of buyers I would have to use different elements of technology such as presenting a website or advertising on the internet.